KAITIAKITANGA ISN'T JUST A BUZZWORD.

Fast fashion’s the kind of ex that promises they’ve changed but shows up two weeks later with a cheap bottle of rosé.

At CHOOSE SARCASM, we’re not about that life.

Our sustainability kaupapa is grounded in kaitiakitanga - looking after Papatūānuku the way she looks after us.

We're not here to pretend we’re perfect, but we are trying to do better, and our sustainability page tells the story: read it here.

Quality over landfill

Let’s be honest half the gear from fast fashion chains ends up in the bin quicker than a failed “situationship.”

We’re not into wasting materials or energy on stuff you wear once and then regret like a dodgy Tinder date. 

Our gear is pre-ordered, locally assembled, and made with fabric that doesn’t cry (shrink) in the wash.

• Our hoodies: 80/20 cotton-poly blend
• Our tees: 100% cotton

We design with purpose so you’re not chucking out another “meh” hoodie every season.

Slow fashion with a backbone

Kaitiakitanga isn’t just about the whenua - it’s about people too. Our whānau pakihi supports other local pakihi (businesses) and keeps the mahi in Aotearoa. We work slow and steady, to reduce waste. Less waste, more mana.

We get it, you’re busy

Pre-ordering means you might wait a bit longer, but what you get is worth it. It’s not made in a rush or designed to hit a fleeting trend. It’s made to last, designed with aroha, and a whole lot of intention.

We’re not just making clothes. We’re making sure your tee doesn’t end up in landfill three months from now.