The sarcasm story.
CHOOSE SARCASM is a Māori inspired comfort clothing brand that was originally dreamt up by Taylor back in 2023 after a bottle of Rosé and her anger for woman's t-shirt sleeves.
Next time you see her, ask her how she feels about sleeves on woman's tees. But be warned, you will have to hear her small TEDTalk.
We make clothes that are high quality, comfy and affordable.
Something to throw on when you're at home, at the marae, watching the kids football or popping out to the dairy in your slippers for a trumpet.
Our designs and colours have been crafted to best complement your crocs or red bands.
Meet the Whānau.
There's six of us: Taylor, Luke, Alice, Ruby, Te Manihera and, of course, Lunar, the puppy.
We're a whānau owned and operated business based in Ōtautahi, Christchurch.
Māori owned too - well apart from that pākehā fella in the back.
But don't worry, he's cool. He has to be having to work with three Ngāi Tahu princesses.
WHY SARCASM?
Sarcasm is something kiwis are known for around the world and if you're like us, we naturally CHOOSE SARCASM.
We've been influenced by Billy T. James to Blackadder and this dry, sarcastic humour is something we all share.
We're all about having a laugh, not taking it all too seriously and just embracing our sarcasm.