• OUR STORY

    Have you ever heard that saying, "Family is not an important thing. It's everything"? Yeah, we couldn't agree more.

    MEET THE WHĀNAU 
  • WHY THE PENGUIN?

    It's amazing what memories come flooding back after a bottle of rosé. Taylor has always loved little blue penguins.

    YEAH, WHAT'S THAT ABOUT 
  • SUSTAINABILITY

    We're a lot like you. We like clothes. We actually like clothes so much, we wear them everyday.

    I ALSO LIKE CLOTHES 

Let’s face it, we Kiwis are a sarcastic bunch.

CHOOSE SARCASM is a little reminder to not take life so seriously.

Our apparel is designed to last and they'll grow old, gain a few stains but that’s what makes them special. We want to be the gear that hold the memories.

You’ll also notice we have our designs in English and Māori.

Engari mō tēnā is a kiwaha that sarcastically means ‘whatever’. To us, it’s a verbal eye-roll. Choose Sarcasm doesn’t have a direct translation, so instead we picked a sarcastic Māori phrase.

And the story behind it all? Well, blame it on Taylor’s half-bottle of rosé and her drunken penguin drawing.

Thanks for Choosing Sarcasm.

THE SARCASTIC SOCIETY

Join the the Sarcastic Society and not only will you get points with every purchase, earn vouchers, get exclusive deals and access to limited editions but you'll become 10% cooler.

We all hate complicated. So, we made it really easy to spend your points. No restrictions, just apply your discount code at checkout to claim your reward.

You're welcome.

JOIN NOW