Unisex fits, and sarcasm stitched in.

At CHOOSE SARCASM, we merge Māori design and cheeky kōrero.

Women’s, men’s, unisex - our gear is made by Kiwis for Kiwis.

We’re not out here trying to reinvent the fashion wheel, we're just trying to make clothing that is actually comfortable and lasts. You can throw on one of our tees with red bands, Crocs, or even heels if you’re brave. Either way, you’ll look like you know who you are and where you’re from.

Māori-inspired, not mass-produced

We don’t copy-paste generic symbols and call it representation.

Everything we make is grounded in our journey as a whānau reclaiming whakapapa, wrapped in sarcasm, and printed in Ōtautahi.

Our tees, hoodies and crews feature designs that mean something - from kupu Māori to cheeky one-liners. They're all things we say to each other on a daily.

Women’s, men’s, whatever - we don’t box people in. Our cuts are wider in the shoulders and have a little bit of extra length, and are actually true to Kiwi size.

Inclusive sizing, built for real bodies

We go up to 5XL because not everyone is shaped like a runway model, and that’s a good thing.

We build our patterns with wider shoulders, longer hems, and enough room to move.

No shrink-wrap sizing. No clothes you have to wiggle into. Just gear that feels like kāinga (home).