
THE CASE:
Luke believes there’s a path to international stardom for CHOOSE SARCASM and it starts with one man: Jason Momoa.
Why Jason?
Because he’s not just a globally recognised movie star but he’s also connected to Aotearoa in a deep and meaningful way.
“The Momoa lineage goes back nine generations in Hawai‘i, but we actually found out we came from Aotearoa -which means we left Hawai‘i, went down to Aotearoa...”
He loves the All Blacks, always wears an All Blacks jersey, he’s filmed films here and he has friends here.
Luke has launched a nationwide investigation: Finding Jason Momoa
The purpose of this investigation is to get Jason wearing some of our gear. Once this happens, Luke believes they will become one of the world's largest clothing brands and possibly be even bigger than The Warehouse.
The journey is being documented, and is already in early talks to become a full Netflix documentary.
We need your help with the case.
Join the search. Submit a lead. Follow the case files.
We’re looking for Jason, and we won’t stop until he’s wearing CHOOSE SARCASM.