Made for every Kiwi, every day!
Soft, breathable, unisex, and size-inclusive, our clothing fits wāhine, tāne, and everyone in between.
Relaxed, true-to-size fit, crafted for Kiwis with durable, high-quality fabric - wear it again and again!
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Soft & Breathable
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Unisex & Size-Inclusive
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Relaxed, True-to-Size Fit
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Crafted for Kiwis
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Durable, High-Quality
BEST SELLERS.
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MORE DOEY, LESS HUI TEE.
Regular price $45.00Regular priceUnit price per -
COTTON CANVAS CAP.
Regular price $25.00Regular priceUnit price per -
FRESH OUT OF WHAKAARO HOODIE.
Regular price $85.00Regular priceUnit price per -
COUCH KUMARA CREWNECK.
Regular price $75.00Regular priceUnit price per -
MY MAUNGA IS BIGGER THAN YOUR MAUNGA HOODIE.
Regular price $85.00Regular priceUnit price per -
EVERYTHING IS KA PAI CREWNECK.
Regular price $75.00Regular priceUnit price per -
HINT OF SARCASM HOODIE.
Regular price $85.00Regular priceUnit price per
THE PODCAST.
Broadcasting all around the world from your mobile device.
Go on, have a listen to our podcast. A father-daughter duo having a yarn, going on rants, and talking absolute rubbish every week.
No script, and no real point.
THE SARCASTIC SOCIETY.
Welcome to the Sarcastic Society - our crew of snarky brand ambassadors who live to promote CHOOSE SARCASM, get free stuff, and rake in commissions.
Go on, apply to join us.
SHOP OUR COLLECTIONS.
FAKE NEWS.
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You wear it anyway - now get paid.
The CHOOSE SARCASM ambassador programme is open — earn commission, get free gear, and rep the brand you already love. Here’s how to join.
You wear it anyway - now get paid.
The CHOOSE SARCASM ambassador programme is open — earn commission, get free gear, and rep the brand you already love. Here’s how to join.
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FIND THE CREEPY EGGS.
We’ve hidden two questionable-looking Easter eggs on our website - find them, tell us where they’re hiding, and you could win a basket of chocolatey goodness and a $100 CHOOSE...
FIND THE CREEPY EGGS.
We’ve hidden two questionable-looking Easter eggs on our website - find them, tell us where they’re hiding, and you could win a basket of chocolatey goodness and a $100 CHOOSE...
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BECOME AN AI ACTION FIGURE.
The AI action figure trend is taking over, and we jumped on board. Here’s how we did it and how you can too!
BECOME AN AI ACTION FIGURE.
The AI action figure trend is taking over, and we jumped on board. Here’s how we did it and how you can too!
CUSTOM APPAREL.
Would you like to create some custom apparel?
Well we can help!
We don’t just print stuff, we help build brands by creating ‘strategic apparel’.
Sounds fancy doesn’t it?
WE LIKE MUSIC, DO YOU?
Join the CHOOSE SARCASM playlist on Spotify. It’s called AOTEAROA SONGS WE LIKE A LOT.
It's filled with certified bangers, put it on everyday or when you're doing a Sunday refresh.
Got a tune that should be added? Let us know.