THE CHOOSE SARCASM FAMILY.

Have you ever heard that saying, "Family is not an important thing. It's everything"?

Yeah, we couldn't agree more. But you know what else resonates with us?

"Family: where drama never takes a holiday." We live that one too.

Luke and Alice are the 'parental figures' (and high school sweethearts) in this little circus, Taylor's the firstborn (and self-proclaimed favourite), and Ruby is the youngest by 13 years.

Ok, let's meet the team – there are five of us: Taylor, Luke, Alice, Ruby, and, of course, Lunar, the puppy.

Taylor

The Big Cheese

Taylor is the big boss of this operation because she's the one who started it ok.

Luke

CHIEF T Shirt Folder

He really does try to be helpful, but all he seems to do is get in the way most of the time.

Alice

Chief Creative Officer

She's an artist who hates computers and emails, so she gives us direction in person only.

Ruby

Vibe Manager

She's in charge of vibe. What does she do? If you find out, please email us.

LUNAR

BARKETING MANAGER

She is cute. That's all she needs to be.

IT'S MORE THAN US THOUGH.

And when we say family, we really mean it.

It's not just how we run the business but we have boyfriends, cousins, and yes, even reluctant aunties moonlighting as models. Sure, you could argue it's a clever cost-cutting manoeuvre, but really, it's all a sneaky little plot.

So, when we say whānau, we mean it in every sense of the word.