FAKE NEWS.

You wear it anyway - now get paid.

You wear it anyway - now get paid.

The CHOOSE SARCASM ambassador programme is open — earn commission, get free gear, and rep the brand you already love. Here’s how to join.

You wear it anyway - now get paid.

The CHOOSE SARCASM ambassador programme is open — earn commission, get free gear, and rep the brand you already love. Here’s how to join.

FIND THE CREEPY EGGS.

FIND THE CREEPY EGGS.

We’ve hidden two questionable-looking Easter eggs on our website - find them, tell us where they’re hiding, and you could win a basket of chocolatey goodness and a $100 CHOOSE...

FIND THE CREEPY EGGS.

We’ve hidden two questionable-looking Easter eggs on our website - find them, tell us where they’re hiding, and you could win a basket of chocolatey goodness and a $100 CHOOSE...

BECOME AN AI ACTION FIGURE.

BECOME AN AI ACTION FIGURE.

The AI action figure trend is taking over, and we jumped on board. Here’s how we did it and how you can too!

BECOME AN AI ACTION FIGURE.

The AI action figure trend is taking over, and we jumped on board. Here’s how we did it and how you can too!

Unisex fits, and sarcasm stitched in.

Unisex fits, and sarcasm stitched in.

At CHOOSE SARCASM, we merge Māori inspired designs with real Kiwi fit and cheeky kōrero.

Unisex fits, and sarcasm stitched in.

At CHOOSE SARCASM, we merge Māori inspired designs with real Kiwi fit and cheeky kōrero.

KAITIAKITANGA ISN'T JUST A BUZZWORD.

KAITIAKITANGA ISN'T JUST A BUZZWORD.

Everyone loves to slap “sustainable” on a tag, but here’s the truth: most of it’s fluff.

KAITIAKITANGA ISN'T JUST A BUZZWORD.

Everyone loves to slap “sustainable” on a tag, but here’s the truth: most of it’s fluff.

Toenails, phones and seeing buttholes at the gym.

Toenails, phones and seeing buttholes at the gym.

CHOOSE SARCASM THE PODCAST is officially live - and yep, it’s just as chaotic as you’d expect.

Toenails, phones and seeing buttholes at the gym.

CHOOSE SARCASM THE PODCAST is officially live - and yep, it’s just as chaotic as you’d expect.