FAKE NEWS.

THE INVESTIGATION HAS BEGUN.
THE INVESTIGATION HAS BEGUN.
Luke is on a mission that could change everything for CHOOSE SARCASM: get one of our tees on Hollywood actor man Jason Momoa.Jason has a genuine, powerful connection to Aotearoa.✅He’s... Read more...
MĀORI MILLIONAIRE PODCAST INTERVIEW.
MĀORI MILLIONAIRE PODCAST INTERVIEW.
Taylor did something scary... no she didn't jump out of a plane or do anything extreme. Read more...
You wear it anyway - now get paid.
You wear it anyway - now get paid.
The CHOOSE SARCASM ambassador programme is open. You can earn commission, get free gear, and rep the brand you already love. Here’s how to join. Read more...
BECOME AN AI ACTION FIGURE.
BECOME AN AI ACTION FIGURE.
The AI action figure trend is taking over, and we jumped on board. Here’s how we did it and how you can too! Read more...
Unisex fits, and sarcasm stitched in.
Unisex fits, and sarcasm stitched in.
At CHOOSE SARCASM, we merge Māori inspired designs with real Kiwi fit and cheeky kōrero. Read more...
KAITIAKITANGA ISN'T JUST A BUZZWORD.
KAITIAKITANGA ISN'T JUST A BUZZWORD.
Everyone loves to slap “sustainable” on a tag, but here’s the truth: most of it’s fluff. Read more...
Toenails, phones and seeing buttholes at the gym.
Toenails, phones and seeing buttholes at the gym.
CHOOSE SARCASM THE PODCAST is officially live - and yep, it’s just as chaotic as you’d expect. Read more...