FAKE NEWS.

"I Forgot Mother’s Day" – You're Not Alone
Mother’s Day has come and gone, and if you forgot, you're in good company. A survey found that 66% of people admit to forgetting Mother's Day. Another study said that 20% of children...
"I Forgot Mother’s Day" – You're Not Alone
Mother’s Day has come and gone, and if you forgot, you're in good company. A survey found that 66% of people admit to forgetting Mother's Day. Another study said that 20% of children...

THE DREADED FEIJOA SEASON.
Feijoas are everywhere (again). Instead of hiding from your neighbours, turn the unwanted feijoas into a delish Feijoa Sponge Pudding.
THE DREADED FEIJOA SEASON.
Feijoas are everywhere (again). Instead of hiding from your neighbours, turn the unwanted feijoas into a delish Feijoa Sponge Pudding.

You wear it anyway - now get paid.
The CHOOSE SARCASM ambassador programme is open. You can earn commission, get free gear, and rep the brand you already love. Here’s how to join.
You wear it anyway - now get paid.
The CHOOSE SARCASM ambassador programme is open. You can earn commission, get free gear, and rep the brand you already love. Here’s how to join.

FIND THE CREEPY EGGS.
We’ve hidden two questionable-looking Easter eggs on our website - find them, tell us where they’re hiding, and you could win a basket of chocolatey goodness and a $100 CHOOSE...
FIND THE CREEPY EGGS.
We’ve hidden two questionable-looking Easter eggs on our website - find them, tell us where they’re hiding, and you could win a basket of chocolatey goodness and a $100 CHOOSE...

BECOME AN AI ACTION FIGURE.
The AI action figure trend is taking over, and we jumped on board. Here’s how we did it and how you can too!
BECOME AN AI ACTION FIGURE.
The AI action figure trend is taking over, and we jumped on board. Here’s how we did it and how you can too!

Unisex fits, and sarcasm stitched in.
At CHOOSE SARCASM, we merge Māori inspired designs with real Kiwi fit and cheeky kōrero.
Unisex fits, and sarcasm stitched in.
At CHOOSE SARCASM, we merge Māori inspired designs with real Kiwi fit and cheeky kōrero.